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Advertising is a message designed to promote or sell a product, a service, or an idea. As rapid globalization continues to produce highly diversified social values and a wide variety of media, the role and function of advertising must be highly mined. In this era of change in consumer awareness and consumption patterns, advertisers must develop efficient communication activities. Advertising reaches people through varied types of mass communication, through radio, reading and the biggest area …

…ople are coming home from the pub and a time when perhaps older people have gone to bed. There is only one and very simple aim of this advertisement and that is to sell the car they are advertising and I think that this has been done extremely successfully. The advert does not move slowly, it is swift and exciting and this is reached through the quick changing of scenes and the use of music.