Ad and Ego
The Ad and the Ego
Students will never look at an ad the same way again after screening The Ad and the Ego, the first
comprehensive examination of advertising and our culture of consumption.
The film artfully intercuts clips from hundreds of familiar television ads with insights from Stuart Ewen,
Jean Kilbourne, Richard Pollay, Sut Jhally, Bernard McGrane and other noted critics, performing a cultural
psychoanalysis of late 20th century America and its principal inhabitants, …
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…analyzes the "selling" of
political beliefs to demonstrate how citizenship has increasingly been replaced by spectatorship, civil
society by consumer culture.
The Ad and the Ego makes the critical connections between the rise of consumerism, environmental
degradation and our blind commitment to economic growth at any cost. This pathbreaking new film will
help students of communications, sociology, psychology, marketing and business ethics better understand
the central role of advertising in our society and our psyches.
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