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Abstract The idea of marketing is very broad. There are many things to think about when successfully introducing a product into the market. Most important is the marketing mix made up of the four Ps, which are the controllable variables in a marketing strategy. Marketing has many definitions which are focused upon customer orientation and satisfaction of customer needs. The marketing concept is the idea that firms should analyze the needs of their customers and …

…become more significant, a product redesign or an entirely new product may be needed. The marketing process does not end with creation of the product, but must be a continual monitoring is needed to fulfill the customer needs constantly over the long term. <Tab/><Tab/><Tab/><Tab/> Reference Perreault, W. (2002). Basic marketing: a global managerial approach. : The McGraw-Hill Companies.