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WHAT IS THE ‘IMPACT’ OF THE MASS MEDIA ON POLITICS? The mass media plays a very important role in everyday life. It is often the only form of education which is available to some, and as such has a very powerful influence over people’s beliefs and opinions. This influence is never more evident than when analysing the relationship between the media and politics. Politics can justifiably be described as THE main determining factor in …

…this, and exactly how much of the shifting political tide is down to the media. Some observers point to the fact that plain, unassuming politicians such as John Major and George Bush have enjoyed immensely successful political careers. This may suggest that the public can only be fooled to a certain degree by slick media management, and may eventually get sick of being ‘force fed’ so called perfect politicians, with little or no political ability.