Essay Database

Assignments 1 Marketing mix Scott Straughan 28/01/00 Analyse the contribution a correct marketing mix can make to the successful marketing of a product or service. For the purpose of this essay the words analyse shall mean to break down the marketing mix into its individual components. Successful marketing shall mean good sales of a product .The word product can mean a product or a service. The correct marketing mix of a product can be the difference between …

…a company should have market orientation and should adopt a marketing philosophy. ‘Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others’. References Principles of marketing -Kotler, Armstrong, Saunders and wong Prentice Hall publishing 1996 The marketing book -Michael J baker Butterworth-Heinemann publishing 1987 Marketing an introduction-Kotler, Armstrong Prentice Hall publishing 1993 www.//www.sfu.ca/mvolker/biz/mktintro.htm