marketing
The Energy Drink
In this project I will be looking into the marketing of “Burn” an energy drink, but what is an energy drink and what can they really do for you.?
They beckon from store shelves and counter tops in a wide range of colours, shapes and sizes: a burgeoning selection of nutrient-enriched drinks whose labels promise “energy,” “power” or “growth.”
Some come loaded with carbohydrates, some are packed with protein and others are …
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…not be anything available," Berning says.
Some energy drinks include additives such as zinc, chromium, phosphorous and iodine. Still others offer herbal extracts such as ginseng, guarana and ma huang. Experts question the benefits of such supplements and urge caution about consuming some of the herbal extracts. Some, like guarana and ma huang, contain stimulants of the central nervous system; in high doses, some of these herbal extracts have caused adverse reactions and even death.
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