buyer behaviour
1.0 Introduction
The purpose of this report is to analyse and evaluate the decision-making process consumers go through when purchasing health supplements and formal clothing. The objective is to compare the differences between the two processes and identify the implications each has on marketing strategy.
This has been achieved through both secondary and primary research. The secondary analysis involved research using the textbooks and articles on health supplements and formal clothing and the application of relevant …
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Moore, P. Making Moves. (2000 June). Marketing, p.26.
Nowell, D. (No date). Why do consumer buy? Consumer Behaviour Explored. [Online]. Available: http://www.sheridanc.on.ca/~nowell/marketing/mkunit5/mk1unit5.htm.
Solomon, M.R. (1999). Consumer Behaviour (4th Ed.). New Jersey: Prentice-Hall.
Wilson, I. (No date). Buyer Behaviour. [Online]. Available: http://www.staffs.ac.uk/sands/buss/bscal/mandev/m_ma/t_bb/bb.htm
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**Bibliography**
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