Essay Database

In an article from Harvard Business Review entitled How BMW Turns Art into Profit, Chris Bangle describes his goal to give the designers of this company direction and insight. This skillful man has developed a procedure to keep two completely different departments of the company happy and successful. Before Chris Bangle, the designers of the company were left without a department head. They needed a manager, but most of all someone to support their ideas …

…states that finally he focuses on the “Big Picture” rather than minute details. Art and commerce has learned to work together in this company, as it should. Although there is independence in both areas there is a strong cooperation of both departments over all. Chris Bangle has demonstrated that with honesty from a good manager, and comprehension from everybody, designers and engineers are able to create terrific ideas and carry them out to be successful.