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Uwe Loesch’s posters have a strong meaning, without a predefined visual style, his work reveals an intellectual posture with innovative ideas when it comes to communicating a message. The historical and socio-political conditions of the country where a person lives are revealed in their behavior, beliefs and therefore in the “style” of their work. Uwe Loesch was born in Dresden, Germany in 1943 and studied graphic design at the Peter-Behrens Academy at Düsseldorf from 1964…

…aspect the dynamics of communication depend on asymmetry, unbalance and misunderstanding it is evident that Loesch takes into his practice effectively. In his work, Loesch demonstrates the ability to resist conventional communication design. His work restores communication while attempting to liberate products from their images and detach thoughts, emotion and imagination from their linguistic. He calls it “regaining our freedom of the senses”, when thinking, feeling and imagination are not subject to conventional communicative stimuli.