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Strategic Planning - Amazon.com Case Study
Title: Strategic Planning - Amazon.com Case Study
Category: Business & Economy
Details: Words: 638 | Pages: 2.7 (approximately 235 words/page)
Strategic Planning - Amazon.com Case Study
1. History Background & Development
Jeff Bezos was researching the Internet in the early 1990s when he realized that book sales would be a perfect fit with e-commerce because book distributors already kept meticulous electronic lists. Bezos founded Amazon.com in 1994. After months of preparation, he launched a Web site in July 1995 and had sales of ,000 a week by September. Bezos and his team kept working with the site, such as one-click shopping, customer reviews, …showed first 75 words of 638 total…
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…showed last 75 words of 638 total…be the best online bookstore in the world.
7. Analyze Structure and Control Systems
<Tab/>I was unable to find any reference to this in the reading.
8. Recommendations
<Tab/>If Amazon continues accumulating debt and making little profit it's future is limited. I recommend expansion of this company's product line, paying off the long-term debt, and to remain focused on becoming the best Internet retailer in the industry.
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