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Casual Argument Sex appeal is seen on magazine ads, televison commercials, and billboards acrosss America. Alcohol companies perdominantly use physical attractiveness in an arousing manner to promote their advertisements. They employ manipulative tactics that persuade the audience to buy their product. Most of the alcoholic ads are based around beautiful women and how a man can obatin one. These companies exploit women in a degrading manner, abusing the privelege of advertisement. The first advertisement, produced …

…get away with this kind of promotion, because people like it and it works. Personally, I feel the alcohol companies have pushed the limit of sex appeal to the extreme, making women look helpless and easily attainable if there is alcohol involved. Although it is extremely disappointing that advertisers have stooped to the level of endorsement through sex, it will be around for a long time because it proves to be successful for alcohol companies.