Rhône-Poulenc (A) and (B)
Rhône-Poulenc (A) and (B)
case analysis
I. INTRODUCTION
Rhône-Poulenc (hereafter referred to as R-P), is a French chemical company that was formed in 1928, after the merger of two separate companies that were established in the nineteenth century: Société Chimiques des Usines du Rhône, a Lyons based chemicals company and Etablissements Poulenc-Frères, a Paris based company specializing in pharmaceuticals.
Since its inception, R-P has been involved in man-made fibers, pharmaceuticals, organic …
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…concentrate on expanding their Health division.
R-P can afford to take risks in international markets. They have the comfort of having the leading market share in their own country (worth $3.8 billion in '91) and more importantly, since R-P is a national institute of France, it has the financial backing of its government to support it through rough times.
* note: the rate of exchange of the French Franc in 1991 was .1984 cents to the U.S. dollar.
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