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In recent years, retail banking has evolved into a higher standard providing better facilities of financial services to their customers. How well has retail banking responded to the demands of its customers for more and better services? As the banking environment has changed, competition arises between retail banks racing against each other to the top and finding more ways to differ their image from others. However, when their response are not accepted by their customers, …

…opportunities and will continuously exerting new pressures on the retail banks. The retail banking sector appears poised for some dramatic changes, and to some extent the change is already underway. As retail banking moves into a more electronic medium, it could well take some unexpected twists and turns, because it is essentially being driven by technological innovation. Irrespective of the outcome of this change, retail banks will face competitive challenges and risks in the future.