Media Industry and Management in India
The growth of communication from sign language and drumbeats to the instantaneous transmission of words and pictures round the globe via satellite is a long and fascinating story. After Gutenberg’s invention of the movable printing press in 1468 and the emergence of newspapers thereafter, we saw the first signs of mass media.
The world witnessed major breakthroughs like the first black and white photograph by Fox Talbot in England in1939, the development of electric telegraphy …
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…service. Employment of all these techniques is necessary for sustenance.
Thus we see that without management, news agencies cannot function properly. Just like any other organisation, it is imperative for a news agency to employ the tools of planning, organisation and control so as to flourish and grow. Only then will news agencies be able to continue playing a pivotal role in securing better understanding of the country, and its policies and bringing peoples closer.
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