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I feel that it can not be apply in every situation. His theories I believe was too simplify especially his Hot and Cool theory. He suggests that Hot media are things that include complete sensory data, such as radio, printed material, photograph and film. But I believe that it can not be use to explain the media such as exist in present day. Before we move any further, it would be wise to mention about …

…something, its not exactly (what I would call) the meaning of media. Still his theory is still very impressive due to the fact that it is a break through. McLuhan has started something that no one has been able to do before. I would admit that he has done a great job. Bu if ask whether I am satisfy with the explanation given by McLuhan, then in that aspect I would have to say “no”.