Marshall Museum of Art
I.
Marshall Museum must figure out a way to reverse their deteriorating financial condition so that they can continue to provide an inviting setting for the appreciation of art.
II.
Strengths: - extensive parking
- access by public transportation
- publicly mandated
- 475 volunteers
- profit centers
- community involvement
Marshall Museum of Art is located approximately six blocks from the museum’s previous site and offers extensive parking availability and access through public transportation. …
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…efficient choices.
IV. & V.
Of the above alternatives, I would recommend implementing the $1 admission fee for adults. Surveys have already proven that people are willing to pay to view the collections. This way, MMA can take the profit earned from admissions to increase member benefits and to create an image for themselves. Both of these factors would in turn lead to increased membership, which is exactly what Marshall Museum of Art could use.
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