Marketing Audit Subway
Date Submitted: 11/02/2002 15:49:30
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2779 words)
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2779 words)
Subway Restaurants Marketing Situational Analysis Case Study
Executive Summary
Subway Restaurants is the leading submarine sandwich franchise in the United States and the world with 20,532 restaurants worldwide located in 72 countries. Restaurant locations continue to increase year over year from an annual rate of 4 percent in 1999 to 14 percent in 2003. Brand recognition grows as market geographically expands. The new Tuscany Décor reinforces the idea of a fresh, healthy and great tasting menu items. Recent additions such …
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…Seniors
*Weak in northeast US
OpportunitiesThreats
*Take advantage of health craze - low carb and Atkins items
*Room for growth in the sandwich market
*Introduce breakfast or late night menus
*Expand into non-traditional store locations (i.e. convenience stores, universities and other consumer settings)*Low barriers to entry (low startup costs - many can participate in the sandwich market
*Low profit margins
*Competition who offer similar menu items
*Franchisees vs. franchisers (fight over business control)
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