Jerry McGuire Nothing speaks to me more about this film than Alasdair MacIntyre’s notion of moral practice. In the text book Performance versus Results : A Critique of Values in Contemporary Sport, there is a section entitled : The Monsters of Emotivism. In this chapter, it is stated that emotivism is the belief that all moral and ethical judgements are statements of preference, and no more than that. To say, “this is good”, is really to …showed first 75 words of 758 total…

…showed last 75 words of 758 total…democratized self which has no necessary social identity, can be then anything, can assume any role, or take any point of view, because it is and for itself, nothing.” Jerry McGuire’s character did just that. He did not have a social identity, he assumed the role of a compassionate man, with true and meaningful feelings towards his clients. Jerry McGuire, looked within himself, and even for a brief moment, found his true, democratized self.