Introduction of consumer product; a brand new brand clock to compete with existing brands(in the Australian market, or any other market)
Date Submitted: 09/10/2006 05:32:57
Category: / Society & Culture / Education
Length: 9 pages (2601 words)
Category: / Society & Culture / Education
Length: 9 pages (2601 words)
Introduction
This report is based on the introduction of an alarm clock by a company named Rekofa. It is new to the market. This new product will fall into the category of durable products. The target markets for the product have a broad range of ages from trendy teenagers to the office goers; each market needs a different marketing mix to suit their needs. Benefits include: having an alarm clock for all the basic needs …
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