Hunger as Ideology
Hunger as Ideology
Gender role in advertising has been the main theme of 20th Century's World Advertising. It seems like all we see these days are advertising, which use the human body and sexuality to sell all kinds of products. The advertising for ideology in regards to the concept of gender role is virtually to attract the attention from audiences because ideology in advertising could give a clear direction to the people.
The gender role
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of being noticed from every man. This ad gives clear image that the women is placed in a high-class level, which most people want to be in. This ad is bending the traditional stereotype of gender role. The woman is financially independent from men and she doesn't seem to be belonged to anyone. This ad has powerful impact to grab attention from audiences because everyone could notice that gender role in this ad works oppositely.
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