Table Of Contents Executive Summary 2 Industry Description and Outlook 3 Competition: Foreign and Domestic 3 Emerging and Foreign Markets 13 Market Overview 15 A Brief History of the Major Player 17 Environmental Analysis 25 SWOT Analysis 29 Action Plan 32 Conclusion 33 Executive Summary: What started out as a simple industry case analysis turned into an exhaustive report. Home Depot, the international leader in the do-it-yourself home improvement industry is second to none. No competitor either foreign or domestic can compete with its size, …showed first 75 words of 8189 total…

…showed last 75 words of 8189 total…sign up for complete renovations at their stores instead of straying to the ritzy Expo stores. Is Lowe's missing another trend? Tillman doesn't think so. He's confident that Lowe's fancy designer displays will "turn heads" in the stores--and not toward the exits. In a big way, he hopes. Home Depot Home Improvement Warehouse or Lowe’s Glitzy Improvement Warehouse. As a Home Depot employee, stockholder and do-it-yourselfer, I’m betting on the orange. ------------------------------------------------------------------------ **Bibliography**