As the International manager begins to identify differences among national cultures, he or she must be aware of past research and techniques to utilize while creating a strategy. The Dutch scholar Geert Hostede’s research offers framework for international managers to understand the management implications of broad differences in national cultures. Hofstede breaks down categories such as power distance, uncertainty avoidance, individualism-collectivism, masculinity-femininity, and short-term—long-term orientation. Hostede’s framework helps identify some of the …showed first 75 words of 333 total…

…showed last 75 words of 333 total…the preliminary research is correct. There are so many variables that the international manager must be aware of during the research process. Any incorrect measures taken or applied haphazardly may cost the international company its reputation and future business. Cultures and individuals are constantly changing. Hofstede’s framework will be a guide for the international manager, but the successful manager will continue to customize his or her company to fit within a different cultures mold.