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In our health conscious society, the emphasis is on consuming nutritious foods, low-calorie foods, which will improve our health. We can find these very things in sardines, offering protein, minerals, vitamins, and cholesterol-reducing Omega 3 fatty acid. This Omega 3 fatty acid aids in the prevention of heart attack and stroke. Sardines, also known as whitebait, got their name from the Island of Sardinia located in the Mediterranean Sea. Whitebait is a somewhat generic term that includes …

…as well as making sure the supply offered to consumers is safe. In addition to the nutritional value, sardines are convenient, versatile and extremely affordable. Sardines have been noted as “food we love to hate,” at least by this Consumer Behavior class. Ironically sardines have been depleted considerably because of their popularity. With the new technology, the canning process, and new ways of preparation, apparently sardines have not only maintained the value, but gained consumers.