Harta Clturala
Student: Eugen COZMA
Course: Executive MBA
University: CETEX
IASI - ROMANIA
International Marketing
Individual Plan
Introduction
I am the owner and general manager of a small firm which sells cassettes and Compact Disks recorded with music of various types: clasic, modern (from disco and rock and roll to hip hop and other present styles) and folk (music sung in Romanian villages).
My customers are music lovers between 10 and 50 years, with various financial possibilities, jobs and …
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…that could occur.
Second step: Building new business in USA
Adapt the “Canadian method” to the American conditions. Use information concerning trade regulations between Canada and USA, in order to establish how to use the Canadian organization to supply and support the American activity.
After starting the business, make grouped transports in order to minimize the transport expenses and use the Canadian logistic to supply the American market.
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**Bibliography**
Andrei Roxana - cultural researches
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