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From the Floutings of the Cooperative Principle to Communicative Competence and to the Function of Context in Conversation by It is for a long time that linguists have set great store by the effectiveness of linguistic communication through the oral channel ¡ª that is to say, our daily conversation. On account of the fact that these scholars regard linguistics, or to be more specific here, pragmatics, as a discipline stricter or more logical than any other …

…the challenge might be the germ that later burgeons into Sperber and Wilson's "Relevance Theory", which, excluding any principles or maxims, constructs the whole theoretical system with a few simple and loose points of view. Bibliography 1. He, Ziran (1997): Pragmatics and English Learning, Shanghai Foreign Language Education Press, Shanghai 2. Dai, Weidong & He, Zhaoxiong, & Hua Jun (1984): A Concise Course on Linguistics for Students of English, Shanghai Foreign Language Education Press, Shanghai 3. Kempson, R. (1975): Pragmatics, Cambridge Press, Cambridge