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The differences in strategy between Ford and General Motors in the period after 1920 In the 1920ies the automobile industry grew rapidly and became soon the biggest industry in the US. The more traditional transportation industries as ships, locomotives and railroads grew much less at the same time. At the end of the 1920ies the US produced a large percentage of the whole world output. In the industry two important players were Ford and General Motors. …

…needed for the production from cheap outside suppliers, that themselves were affected by the recession. These arguments lead all to the development that General Motors was going through a remarkable period of success gaining market share and competitive power. At the same time Ford was loosing market share and had to realize that they had poor organizational capabilities as well as made some major strategic mistakes by just concentrating on producing one type of car.