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It seems like everywhere you turn these days there is some beer or hard alcohol advertisement showing up in magazines or on television carrying promises of success and eternal happiness if you use their product. While flipping through several magazines I came upon a series of ads for Bacardi Rum. In the ads a bunch of happy go lucky twenty somethings are shown partying enjoying various drinks in a club environment. In each ad there …

…legal drinking age. Over time the alcohol industry has gained much power and force in the country but is still greatly under regulated. However, by deconstructing advertisements we can become more aware of the influence that they have on our daily lives and recognize the methods that are used to sell these product. In addition consumers will become less likely to fall for he values and beliefs that are trying to be sold to us.