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CULTURAL FACTORS THAT AFFECT BUSINESS COMMUNICATION INTRODUCTION Various countries interact in business-related activities on a daily basis. However, these countries have different cultures. These differences in culture prove to be obstacles in business communication. Factors such as language, gestures, holidays and dress codes play a major role in business communication. It is important to understand various cultures when participating in business-related activities. Knowledge of cultural factors eliminates the common mistakes and misunderstandings associated with business …

…activities. International trade is an aspect of business that involves communication between cultures. In order to communicate clearly, knowledge of cultural factors such as language, attire, gestures, and management styles. Obstacles in Business Communication Can Be Eliminated Respect is essential in overcoming communication barriers. By respecting various cultures, working together will become easier. Guidelines for multicultural collaboration include avoiding stereotypes, practicing communication, avoiding ethnocentrism, listening attentively, looking at situations differently, and having knowledge of history.