Crown Casino
The casino industry in Australia operates under an environment of uncertainty. According to the Australian Bureau of Statistics Australia’s 13 casinos recorded a total operating loss of $288 million in 97-98. Outsiders predict a gloomy future for the casino industry in the next few years due to the reduction in international high rollers and the low level of management talent in Australia’s young casino industry.?? In this business environment Crown must implement business strategies will …
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…in reciprocal venues. This should compensate for Melbourne’s low level of International tourism. In addition relationships should be built up between Crown and the Victorian Tourism board to induce tourism into Melbourne.
Michel Porter suggested that the ‘essence of strategy is choosing to perform activities differently than rivals do’ in the current competitive environment Crown is able to do this by offering a complete package of entertainment and gaming which is unparalleled in Australia.
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