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The advertisement for this Åoréal Paris' hair product persuades young, white adults in college to purchase the product through the use of sexual suggestion which is an effective strategy. The target audience is led to expect sexual attention from the opposite sex though the use of this product. This advertising tactic proves that advertisers use many levels of psychological stimuli to manipulate potential consumers into desiring the products. The advertisement covers two magazine pages …

…the bedroom with the help of this product. The type of defiant sexuality suggested by this ad is frequently tied to the separation between young adults and authority figures, appealing to college students who are faced with self reliance for the first time. Advertisers must utilize all available and allowable techniques in order to effectively influence the desired target audience into wanting the product, the result of which is a hidden analysis of society's manipulability.