Essay Database

The early nineties ushered in an interesting phenomenon, the market that mainly catered and accommodated to the baby boomer generation had, like its’ target audience, underwent an identity crises. In the ensuing recession, Wall Street noticed that: “among the industries that were holding steady or taking off were beer, soft drinks, fast food and sneakers – not to mention chewing gum and Barbie dolls” (Klein, 68). Finally, it dawned on the manufacturing sector and the entertainment industries …

…midst of this youth-marketing feeding frenzy, and the gradual colonization of the mind, the main focus of all cultural production is that precise frenzy, thus, marketing now holds the belief that it is culture. The problem with this is that the methods used by the corporations in their quest for cool, play off of the insecurities and self-doubts of its target audience. Peer pressure, once considered a social ill, is now the largest marketing ploy.