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Consumer attitude towards the services of Gulf Air Airline of Qatar
Title: Consumer attitude towards the services of Gulf Air Airline of Qatar
Category: Business & Economy / Marketing and Advertising
Details: Words: 3123 | Pages: 13.3 (approximately 235 words/page)
Consumer attitude towards the services of Gulf Air Airline of Qatar
Gulf Air, Road to Excellence
To better understand the attitudes of travelers towards the overall services of Gulf Air in Qatar, we conducted a survey on October 1995, to discover attitudes of travelers and accordingly organize general findings. We wrote a questionnaire to assist us in the design of the promotional strategy which would induce change and create new and improved image of Gulf Air. (questionnaire Exhibit 1)
Scope and limitations:
The Questionnaire included 28 questions and it
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showed last 75 words of 3123 total
flying
Attractive airline packages
Reasonable extra weight charges
Responsive inflight service
Comprehensive inflight Duty-Free
22) What suggestions could you make for Gulf Air to serve you better ?
__________________________________________________________________
____________________________________________________________________
____________________________________________________________________
23) What is your age ?
a. ____ Under 18
b. ____ 18 - 25
c. ____ 26 - 35
d. ____ 36 - 45
e. ____ 46 - 55
f. ____ 56 - 65
g. ____ over 65
24) What is your sex ?
a. ____ Male
b. ____ Female
25) Martial Status ?
Single ______
Married ______
26) What is your occupation ? _______________________
27) How many people are there in your household ?
a. _____ One
b. _____ Two
c. _____ Three
d. _____ Four
e. _____ Five or more
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