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Consumer culture during the early 20th century shaped American views and set in place idea’s that drove American society for the first part of the century. An industrial revolution that had begun with the manufacture of cotton and woolen textiles had, by the beginning of the 20th, transformed the production of most everyday goods. From convenience foods to clothing, appliances to automobiles, the enormous output of industrial production led businesses to coordinate methods of …

…inflated ideas that people walk into marriages with today. There has been little change in the expectations of marriage between the 1920’s and today, most men still want a wife that will be exhilarating, yet at the same time is a good housekeeper. The only thing that has changed in the past 80 years is that, thanks to advertising, there is not a huge gap between men and women, the over inflated marriage ideas still hold.