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Competitive Strategy Southwest Airlines
Title: Competitive Strategy Southwest Airlines
Category: Business & Economy / Management
Details: Words: 2305 | Pages: 9.8 (approximately 235 words/page)
Competitive Strategy Southwest Airlines
The domestic US airline industry has been intensely competitive since it was
deregulated in 1978. In a regulated environment, most of the cost increases were
passed along to consumers under a fixed rate-of-return based pricing scheme. This
allowed labor unions to acquire a lot of power and workers at the major incumbent
carriers were overpaid.
After deregulation, the incumbent carriers felt the most pain, and the floodgates had
opened for newer more nimble carriers with lower …showed first 75 words of 2305 total…
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…showed last 75 words of 2305 total…competencies, reinforce its core values and must continue to align the incentives of its
employees with those of the company.
In an industry with cut-throat competition and limited profit-making potential, Southwest
has successfully pursued a resource based approach to creating sustainable competitive
advantages. To continue to succeed and grow, Southwest must focus on identifying and
filling resource gaps and continue to offer a differentiated product by exploiting its past
organizational learning and its unique characteristics.
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