Competition and Market Segmentation.
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…other special programs like aerobic classes, taebo classes, weight trainers and other features common to bigger gyms such as Ballys and New York City Sports Club.
We find that our competitors charge significantly more than the cost per student would be for the Fordham gym. We must promote this and our convenience such as working out between classes and other specific times as our major points giving us an edge over our competitors.
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