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Classical Conditioning in Advertising Classical Conditioning is defined as “a type of learning in which a stimulus acquires the capacity to evoke a response that was originally evoked by another stimulus”(Weiten). It is a very effective tool for advertising and is used in many different forms of advertising. By just turning on the television and watching a few commercials you are sure to see quite a few examples of Classical Conditioning. One of these …

…drink than other alcoholic beverages, which in reality it is probably not. Even though some examples are clearer than other almost all commercials use classical conditioning to some extent. It is a very effective tool for advertisers and has been used extensively. It is very helpful for them to tie their product to some other emotion or thought so that hopefully when someone thinks of something the thought of their product also comes to mind.