I Statement of the Problem 1) Company background Eric Bernat is the inventor of Chupa Chups. In 1956, Bernat proposed the commercialisation of his idea, the first sweet with a simple ball and a stick of wood and the success was immediate, in spite of the high price. In 1967 Bernat created the first foreign factory in France. Salvador Dalí, who in hardly one hour invented the famous yellow daisy to which the success of Chupa Chups is …showed first 75 words of 351 total…

…showed last 75 words of 351 total…China and Mexico, with current projects in Brazil as well as commercial companies in Spain, Germany, the U.S., Brazil, Russia, England, Japan, South Korea, Canada and Australia. Chupa Chups specializes in diverse confectionery products which have been developed using their own technology and marketed under the brands: Chupa Chups, Smint and Crazy Planet. The Chupa Chups Group's international business is especially important, particularly because 92 percent of the company's revenue comes from outside of Spain.