Case Study Coca Cola
Goizueta became a CEO in Coca-Cola in 1981. Bold and aggressive, Goizueta ensured Coke's position as the world's most-recognizable brand product while making the Atlanta-based company one of Wall Street's most valuable. Coke's value zoomed from less than $5 billion in 1981 to nearly $150 billion in 1997. What was Goizueta’s vision that gave Coca-Cola such success?
Goizueta’s vision was to sell Coke in the whole world, in the USA, Europe, the East block and also in places …
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…time to assess the overall direction of the business?
When Mr. Daft was elected to be the new CEO, he vowed to stick with the company’s long-term vision and goals.
I think Mr. Daft will try to manage the company due to the long-term vision, because he doesn’t would like to experience the same destiny as Ivester. He’d better follow the long-term plan and not stick the company’s vision thru 113 years.
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