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Business-to-Business Marketing Traditionally, when one hears the term “marketing”, it calls to mind images of consumer packaging and advertising campaigns. Business to business marketing is expected to minimize that image in the next decade. How will this image be minimized? Researchers expect business-to-business marketing to total 2.7 trillion to 6 trillion dollars compared to 269 billion dollars in the latter years. There is becoming such a significant shift in the dynamics of marketing because business-to-business marketing has become …

…opportunity. In conclusion, Business-to-Business marketing involves building profitable, value-oriented relationships between two businesses and the many individuals within them. Although the focus in B2B marketing is only on a few customers, usually there are much larger, complex, technically oriented sales’ processes. The statistical tools, data mining techniques, and other research that work well in consumer marketing, where date sets are huge, must be fine tuned and specifically applied in the practice of business marketing.