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Bloomingdales International Customer Service "AT BLOOMINGDALE'S, WE'RE ALWAYS AT YOUR SERVICE" Bloomingdale’s is successful because they have positioned themselves in the retailing market, by offering unique merchandise from around the world, targeting a affluent, educated group of patrons aged between 35-55 years, and focusing on "Customer Service". This marketing strategy has been the back bone of their success. Advertisement campaigns of Bloomingdale’s has portrayed the focus of "Customer Service", with slogans such as "…

…events, holiday discounts, and ordering of merchandise via their web site. As the end of the millennium approaches, and retailing changes focus, Bloomingdale's is committed to being at the forefront of the "new" department stores. Personal service for customers, alternative shopping venues, redesigned interiors, the opening of more stores in more areas of the country, exclusive merchandise, and meaningful values are just part of what will make Bloomingdale’s a leader into the 21st century.