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Ben and Jerry’s Strategic Profile Hippies. Tie-dye. Good ice cream. These three terms are what we think of when we hear the names Ben and Jerry in this same sentence. While this is the general profile that comes to mind when we think about Ben and Jerry’s, what is this company from more of a corporate level? Well, Ben and Jerry’s is a super premium ice cream company that is known, historically, …

…others. Another option is to introduce the product into restaurants, which would give them great exposure. My recommendation is to begin with the restaurant strategy in the United States on a small scale to test it out. If successful, this strategy should be implemented with full force. This is also the way that the international strategy should start. By starting in foreign markets through well known restaurants, the credibility of the product will grow astronomically.