Advertising plays a major role in marketing countless products and services available to consumers. Whether by commercials on television, advertisements in magazines, billboards off the interstate, or jingles on the radio, advertising knows no bounds when it comes to reaching the masses. Advertisers also use various techniques such as sex appeal and catchy clichés, depending on the product they are trying to sell and who they are selling it to. For instance, on most …showed first 75 words of 1144 total…

…showed last 75 words of 1144 total…target audience. Advertisers have to carefully choose where the ad is going to be placed and they must also pick a specific targeted audience in order to have a successful outcome. The advertisers responsible for the Caress ad created a sensual atmosphere with an allusive catch phrase targeted at the women readers of the In Style magazine. Its accomplishes the task of catching the reader's attention and making them want to Caress, before they dress.