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Be Aware of the Claims Without even realizing it, ordinary people are influenced by the media’s advertisement everyday. Advertisers have different approaches of persuading individuals to buy their product. “The Language of Advertising Claims,” by Jeffrey Schrank, lists ten different types of claims that advertisers use to give their product a false impression of supremacy. To convince consumers of the product’s superiority, Rembrandt’s Toothpaste advertisement bombards them with claims such as the …

…decades ago and continues to be a growing industry. It is hard to grasp the concept of the powerful influence of a simple advertisement. People are fooled everyday through television, billboards, the radio, magazines, and the internet. Claims are just one of the many techniques of advertising. Gaining knowledge of these claims will enable a consumer to think twice before actually buying the product. Use intelligence and common sense and be aware of the claims!