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BMG entertainment & Music Industry SWOT analysis.
Title: BMG entertainment & Music Industry SWOT analysis.
Category: Society & Culture / Education
Details: Words: 1009 | Pages: 4.3 (approximately 235 words/page)
BMG entertainment & Music Industry SWOT analysis.
SWOT Analysis and Recommendation if Music Industry
Strengths:
*First major record label to create websites branded towards different music genres.
First major record label to use downloading technology to promote sales of CD's and cassettes.
*Merged with AOL--AOL has the largest internet service provider in the industry.
*BMG was the largest music club in the world, and arguably the leader of the five major labels.
*BMG set up a series of websites dedicated to …showed first 75 words of 1009 total…
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…showed last 75 words of 1009 total…free to keep doing what they are going to do anyway--share the music they love using whatever software they like on whatever computer platform they prefer--without fear of lawsuits. The money collected gets divided among rights-holders based on the popularity of their music. In exchange, file-sharing music fans would be free to download whatever they like using whatever software works best for them. The more people share, the more money goes to rights-holders.
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