Avon Case Study Although Avon Products, Inc. is the world's largest direct-selling organization and beauty product merchandiser, the company must strategize to maintain its number one position in the future. With operations in 143 countries divided into 53 markets and 4 regions (North America, Latin America, the Pacific, and Europe), Avon is a global company that needs to develop a long-term, global strategy. However, since sales performance, demographics, and culture are so different in their regions, Avon should …showed first 75 words of 727 total…

…showed last 75 words of 727 total…operating profits. Continue the Let's Talk campaign. Perhaps use Avon product placement in popular movies and television shows. Also, following suit to Shiseido whitening line, Avon should launch a skin lightening product line in certain countries. Also, since there more young woman are wearing make-up these days, Avon should develop an inexpensive, teen line. KEY RATIOS 2000 2001 2002 Op. Margin 24.31 % 17.87 % 21.52 % ROE 38.91 % 5.40 % 18.06 % Pretax Inc. to Sales 8.53 % 2.22 % 5.75 % Cur. Ratio 4.3400 3.1800 4.1800 Debt to Equity 1.2600 2.0600 2.1000 WorldVest Base Inc., Copyright © 2003 Industry Analysis: Cosmetics