Assessment of core competencies for Verizon Corp.
Executive Summary In order to identify Verizon's core competencies, a SWOT and Five Forces analysis was performed. The SWOT analysis showed internal strengths in technology diversification, a large and talented employee resource pool, and an expansive network footprint. Internal weaknesses were revealed that centered on post merger issues such as corporate culture issues, impending workforce retirements, and a lack of systems or process consolidation. External opportunities include the potential to further capitalize on incumbent status,
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and Five Forces analysis performed have helped to identify the following core competencies at Verizon: § Personnel - Highly trained and experienced employees who have technical expertise that cannot be easily replaced.
§ Marketing - Creation of brand identity.
§ Operations - Efficient and cost-effective.
§ Leadership - Moving the company forward despite external and internal challenges.
References Pearce, J.A. & Robinson, R.B. (2002). Strategic management: formulation, Implementation, and Control. 7th edition. New York: McGraw-Hill Primis Custom Publishing.
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