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The chosen ad on a denotative level, features a woman, perhaps in her mid-20’s to early 30’s, holding a sign that is used for police photographs of criminals. Her expression reveals that she is not too happy, and directly beneath her, is a Francesco Biasia Handbag. Behind the person is a black background, and behind the handbag, is a red background. Now on a connotative level, the caption, (Which is “She just had to …

…women, is not particularly good, for it seems to infer that women are for the most part, are generally materialistic and have no morals. Of course, this is merely one way to interpret this ad. One could argue and say that the woman in the ad does not represent all women, and that she is merely a desperate individual. Or of course I could be getting carried away and am reading too much into it.