Amway
I.
Amway Japan Limited (AJL) must develop a strategy for rebuilding growth after its performance decline in 1997, as well as for delivering growth in both near-term and long-term sales. AJL has experienced a significant decline in net sales, which in turn, impacted net income. Bruce L. Stephens, President of AJL, must figure out a way to reverse this downward slope.
II.
Strengths: -"network marketing"
- joint product development
- low costs
- support staff
…
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…coverage.
My suggestion would be to pursue the more aggressive approach and implement both strategies simultaneously. This way the company can move forward in all areas and realize a quicker growth in sales. AJL could then have 150 distributors selling 20 products per day, which is more than either strategy could do alone. More distributors would be available to cover larger areas and with increased productivity, AJL could once again rely on self-advertising and promotion.
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