Alcohol as Presented in Advertising
Although alcohol sometimes causes rapid poisoning, frequently leads to long-term addiction, and alwqays treatens self-control. our society encourages drinking. Many parents, by their example, give children the impression that alcohol is an essential ingredient of social gatherings. peer pressure turns bachelor parties, fraternity initiations into compettions in "getting trashed." In films and rock videos, in night-clubs and bars. By the age of twenty-one, the average American has seen drinking on Tv about 75,000 times. Alcohol ads …
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…who depend on alcohol are far from happy: over a fourth of the patients in state and county mental institutions have alcohol problems; more than half of all violent crimes are alcohol related: the rate of suicides is fifteen tiems higher among alcoholics tahn among the general population.
Alcohol, some would have us believe, is part of being successful, sexy, healthy, and happy. But those who have suffered from it directly or indirectly know otherwise.
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