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Advertising is a necessary market force that is responsible for the success of most, and involved in all, forms of Multimedia. It is also responsible for some of our most powerful and long-living icons that dominate the American landscape. Advertising, like it or not, is everywhere. It is on buses, billboards and hot-air balloons. It invades our living rooms, our classrooms and almost every aspect of human life. The average American is exposed to 115 advertisements …

…with a price. As targets of advertising campaigns, we need to be more objective of the messages that are being fed to us by the corporations of America. If we are not careful, one could be lead by the media gods down a path of destruction from which there is no return. As stated in the thesis, advertisers use many underhanded techniques to sell us their products, and only the consumer can make a change.